17…Days of Fashion Kicks off 2013 Events with a Media Reception Showcasing Community, Charity, and Couture at Jollies Live


(August 21, 2013 PHILADELPHIA, PA) On Friday, August 16th, 2013, 17…Days of Fashion kicked off their 2013 events with a media reception hosted by Executive Director, Anthony Henderson and Media Personality, Envy McKee. The event was held in association with Jaden’s Voice for Autism. This event was held at Jollies Live at 822 North Broad Street, Philadelphia, PA 19130.

Celebrity stylists, trendsetters, surprise guests came out to support 17…Days of Fashion at their kick-off event. Inside of the venue, VIPs and other guests were able to do interviews on the red carpet, check out the newest fashions being worn by the models as well as check out the signature cocktail that Jollies Live produced just for our event.

Notable guests who attended the media reception were Sheinelle Jones of FOX 29 News, Praise 103.9 Media Personality Dezzie, the Founder and CEO of Jaden’s Voice Terri Matthews, actress and on-air personality Kharisma McIlwaine, Wardrobe Stylist and Executive Director of Philly Men’s Fashion Week Jamahal C. Boyd Sr, Philadelphia Daily News Columnist Jenice Armstrong, Psychologist and Advisory Board Member Dr. Marquit ????, Heavyweight Boxer Bryant Jennings, Media Personality Envy McKee, and Community Liaison Maxwell Brown, celebrity fashion stylist Fatiah Rebbekkah, and R&B Singer Joe Love. In addition, we also had surprise celebrity guest, actor Chaz Shepherd of BET’s The Game.

The models for the media reception were were provided by Embacy Modeling Agency and were dressed by Chocolate City Studio. Hair and make-up was also by Chocolate City.

Sponsors included: The Daily News, Fox 29, PHL 17, and Jaden’s Voice for Autism.

Executive Director of 17…Days of Fashion appeared on Good Day Philadelphia on FOX as well as on PHL 17 to discuss the upcoming events featured during 17…Days of Fashion as well as to show off the latest in local designer fashions. To watch the Good Day Philadelphia segment on FOX 29, click here. During the media reception, ABC 6 came out to cover the event as well.

This event was produced by 17…Days of Fashion.

About 17…Days of Fashion 
17…Days of Fashion is an annual event presented by the Philadelphia Fashion Consortium (PFC). The annual event features fashion events produced in 17 days by local designers, boutiques, and industry professionals which benefit local nonprofits or philanthropic causes in the Philadelphia area. The events during 17…Days of Fashion, focuses on (a) Community, getting everyone involved; (b) Charity, giving back to the communities that supports these talented designers, and (c) Couture, which is all about being original, unique, and innovative. During 17…Days of Fashion, we focus on highlighting the Delaware Valley’s unique fashion sense and diverse style.

Media Contact:
Jessica Fleurimond
Email: jessica@jflairpr.com
Phone: 610.332.9564

Photo Credits: Antwian Melvin Photography and Embacy Photography

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