Iris Apfel: Old Lady Chic

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Iris Apfel, 90, is such an inspiration to me. She’s revolutionized they ways in which cosmetic companies are selling to the older demographic. Who says that older women can’t be fashionable in clothes, hair, beauty and make up? Her many styles are so chic and new age.

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Her latest campaign, MAC cosmetics, has just recently made its debut in all the major magazines. The collection is inspired by colors favored by Apfel, a longtime interior and textile designer who’s come into the spotlight in her twilight years. Among other things, she appeared in a 2008 Coach ad campaign and did a jewelry collection for HSN. And (as reported last August by The New York Times) she will be the focus of an Albert Maysles documentary, following a cameo in the Bill Cunningham doc in 2010.

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Read more: http://www.jwtintelligence.com/2012/01/mac-celebrates-aging-with-iris-apfel-cosmetics-collaboration/#ixzz2UqG2tniQ

Image credit: maccosmetics.com

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